Sales Executives can work in either the Business to Business (B2B) or Business to Consumer (B2C) markets. They are responsible for the sale of specific product lines or services, and plan sales activities, lead the end-to-end sales interaction with the customer and manage sales internally within their organisation.
Products
Sales Executive (Level 4)
Call 📞: 01233 632 111
Duration: 15-18 months (including EPA)
Mix of face to face, online, workshops, webinars,
coaching sessions and workplace learning.
Course Content
- Customer knowledge through analyse of the macro and micro environment of customers
- Customer purchasing motivations, challenges and impacts
- Principles of finance for sales, cost drivers, and discounts
- Setting effective sales targets and forecasts
- Growing account value and maximizing ROI
- Territory planning
- Interpretation of customer information
- Customer engagement styles
- Customer needs analysis
- Developing and presenting sales proposals
- Negotiation tactics
- Ethical techniques to close sales and purchase agreements
- Intelligence gathering
- Planning and leading sales conversations proactively
- Analysis of company’s goals and plans
- Features and advantages of product, service and sector knowledge
- Market segmentation
- Digital tools and technology to aid sales cycles
- Time management principles
- Collaborating with stakeholders
- Customer experience management
- Ethics, integrity and self-discipline impact
Ideal for
Sales Executives operate in organisations of all sizes across all sectors and markets, including:
- Technology
- Media
- Pharmaceutical
- Recruitment
- Fast Moving Consumer Goods
- Utilities
- Automotive Sector
Benefits
- Ethics and integrity
- Proactivity
- Self-discipline
- Resilience and self-motivation
- Continuous professional development
- Present yourself as an ambassador for your employer’s brand
- Proactively develop new and existing customer relationships
- Maintain integrity in all business relationships
- Challenge unethical behaviour